Luca Finotti has directed fashion films for Giorgio Armani, Dolce & Gabbana, Givenchy by Riccardo Tisci, Moschino, Jeremy Scott, Adidas, Tod’s, Hogan, Aldo, MSGM, Pitti. Finotti collaborated with international magazines including Vogue Italy, Dazed & Confused, I-d Magazine, Hercules Magazine. His portfolio is full of national and international stars including Lady Gaga, Monica Bellucci, Sofia Vergara Chaelin CL from 2NE1, Stephen Dorff, Marco Mengoni, Amanda Lepore, Janelle Monae, Bianca Balti, Karlie Kloss, Simone Nobili and Simon Nessman. Luca, in his young career, had also meet during his professionally works figures like Arienne Phillips, Michelangelo di Battista, Nicola Formichetti, Anna Dello russo, Mariano Vivanco, Sara Maino, Paolo Zagoreo and Giovanni Dario Laudicina. The work of Luca Finotti always starts from the word “IDEA”; each work is an attempt to communicate an idea, a message, Luca Finotti is recognized by the public for his ability to make every project a visible and shareable online experience. The success of the work of Luca Finotti is the ability to communicate with his audience and make it unable to access the message that his client commissioned him to the people of the network that always supports Luca Finotti and reissued his work making Luca’s message the post of the net and then a winning success. In 2015 the prestigious American economic magazine “FORBES” headlines: “Luca Finotti: The Film Director Behind Fashion’s Viral Videos” bringing the attention of the mainstream media on the work of the young Italian talent. Thanks to Forbes analysis on fashion medias and the role of Luca Finotti worldwide online communication, the prestigious talent agency William Morris WME-Entertainment call in Los Angeles him to work on his first feature film weblog “Hollywood”.